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1962 Dodge Custom 880

1962 Dodge Custom 880

1962 Dodge Custom 880 by Dumas
1962 Dodge Custom 880 by Dumas

Description

Description
Dumas
Vincentberkan, an user on Deviantart, asked me this request of a 1962 Dodge Custom 880 as a police car althought introduced later in the model year it could have been a "1962½ Dodge Custom 880".  

A bit of history: the Dodge Custom 880 (there was a 880 who appeared later) was a later offering in the Dodge line-up after the cold reception of the 1962 "full-size" Dodge and Plymouth who was shrunken and nicknamed "plucked chicken" by auto designer Virgil Exner who disliked the final products and get the blame for that. Dodge dealers asked for a real "full-size" Dodge and got the Custom 880 who was a 1962 Chrysler body with a 1961 Dodge front end with the addition of the "fratzog" who was Dodge logo from 1962 to 1976.  The late auto historian Jeffrey Godshall who was a long-time contributor to car magazines like Special Interest Autos and Collectible Automobile wondered why they used Custom 880 instead of "Custom Royal" who was a nameplate used by Dodge from 1955 to 1959?  Still after redesign in 1963 and 1964, sales of the "plucked chicken" recovered a bit and when the real "full-size" Polara/Monaco/Custom 880 arrived in 1965 while the previous "full-size" morphed into a mid-size/intermediate where Dodge revived the Coronet monicker to go against the Chevrolet Chevelle, Ford Fairlane, Mercury Comet and Pontiac Tempest/LeMans. 

There's some good stories about the Custom 880 and the "plucked chicken" Polara on Wikipedia, Curbside Classic and Ate Up With Motor.
https://en.wikipedia.org/wiki/Dodge_Custom_880
https://www.curbsideclassic.com/blog/dodge-custom-880-a-re-badging-success/
https://ateupwithmotor.com/model-histories/chrysler-downsizing-disaster-1962/

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Category Miscellaneous » Objects
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